Books
BUSINESS UNUSUAL
Values, Uncertainty and the Psychology of Brand Resilience
With trust in our institutions at an all time low, as we emerge from the pandemic, how can we harness changing consumer values, priorities and expectations to future-proof our businesses?
Drawing insights from cutting-edge research and real-world case studies, Business Unusual reveals how to apply psychological frameworks and practices to develop a resilient brand that people believe in, both inside and outside the organisation. From identifying your values and expressing integrity through the “4 C’s”, to outlining techniques you can use to resolve conflict and build trust, this practical book will teach you how to build a resilient business in the face of uncertainty and change.
With contributors including Dan Pink, Cindy Gallop, David Rowan and Amy C Edmondson, it has been described by best-selling author, Nir Eyal, as “A powerful, practical guide to thriving in difficult times – a must-read for business-leaders and change-makers seeking to build a better world”, and you can find out more about it and listen to the expert interviews, at businessunusualthebook.com
WEBS OF INFLUENCE (2nd Edition)
The Psychology of Online Persuasion
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.